What is SEO Backlink?

Submitted by manoj on 8 November 2022

A SEO Backlink is Page links from one website to another website means  when one website links to another with an anchor text.

Example: If Site A has a external link to Site B means Site B has a backlink from Site A. Therefore, this is a backlink to the target Site i.e. Site B.

There are two things related to Backlink 

1. Create a Backlink : 

2. Earn a back Backlink :  

In this post we will discuss in details .but before this lets understand more about Backlinks.

Why are backlinks important?

  • backlinks can help you PageRank higher in search engines such as Google and Microsoft Bing.
  • Backlinks is a kind of indicator of how popular your website is?
  • Google and other major search engines consider backlinks as specific page “votes”.
  • votes tells search engines:  specific content is valuable and very useful.

Backlinks are basically votes from other websites

Earning backlinks is an essential component of off-site SEO.

 

Importance of backlinks in SEO

not all backlinks are equal

Quality backlinks

  • Backlinks come from trusted, authoritative websites
  • Backlinks Include your target keyword in the link’s anchor text
  • The Site which linking  to you is related to your Site
  • Backlink is a "Dofollow" Link
  • Backlink is from a domain that hasn’t linked to you before
  • Webmention technique comes under quality backlinks 

Low-quality

backlink authority/quality

Imagine your website  has 2  different web pages and each page has backlinks from  different external domains.

Imagine 

  • Page X has 2 backlinks
  • Page Y has 1 backlinks

If Both 2 pages is about the same topic, Page X would rank higher than Page B.


Since  Page A  has Two times as many links than Page B . So the link from Page A is more valuable than the link from Page B because it has a higher authority.

How to get backlinks from high-authority sites?

Best way to get backlinks from high-authority sites is to write quality content for your Site.

Follow vs. no follow backlinks

Follow backlinks: A follow link does  pass link equity

no follow backlinks: A no follow link does not pass link equity

 

For this we can use many  link building strategies as listed below.

  • Blog Commenting
  • Directory Submission
  • Forum Posting
  • Social Bookmarking

  

backlink tool

Link Explorer