Affiliate marketing is an advertising model in which a company(merchant) compensates third-party publishers for promoting company's products and services to generate the business . The third-party publishers  generate traffic or leads and got the the commission fee incentivizes by company(merchant). third-party publishers have affiliate’s account

Third-party publishers does this by running banner ads, text ads, posting links on its websites, or sending emails to client in the form of articles, videos, and images to draw an audience’s attention to a service or product.

if Visitors who click the ads or links provided by third-party publishers  are redirected to the company site. If they purchase the product or service, the e-commerce merchant credits commission into affiliate’s account with the agreed-upon commission.

Types of Affiliate Marketing

There are three main types of affiliate marketing

• Unattached affiliate marketing
• Related affiliate marketing
• Involved affiliate marketing